U.S. Growth City No. 2: Roseville, Sacramento See Groundswell Continue

Parks, Price and Proximity to Bay Area Attract U-Haul Movers

ROSEVILLE and SACRAMENTO, Calif. — Dual downtown revitalization developments portray just part of the reason why so many U-Haul moving trucks have pulled into Sacramento and its close neighbor to the northeast, Roseville, in recent years.

“In Sacramento, they’re overhauling old neighborhoods and making them more appealing,” said Aaron Anderson, president of U-Haul Company of East Sacramento. “It has become a more dynamic and more varied place to live.

Roseville is always growing. I’ve been here since 1971 and Roseville was open field then. You wouldn’t see a house for miles and miles. Then in the 80s and 90s, it just exploded. It expands over a series of hills and there is still a lot of open space being developed. That’s the allure: nice clean neighborhoods, good schools and affordable housing, too.”

Roseville, Sacramento made the U-Haul Top 10 U.S. Growth Cities for 2015 at No. 2. Growth rankings are determined by the net gain of incoming one-way U-Haul truck rentals versus outgoing rentals for the past calendar year.

3 Reasons people are moving to Sacramento

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All cities in the U.S. are considered, regardless of size. Roseville and Sacramento, which netted large gains individually, were packaged as one entry due to their proximity (20 miles apart).

What is $100 worth in Sacramento.
$100 does not go as far in Sacramento as the national average. (source: taxfoundation.org)

U-Haul locations in Roseville, Sacramento saw 51.5 percent of truck rental customers coming in as opposed leaving, and welcomed 7 percent more U-Haul arrivals year-over-year while departures were up just 3 percent over the same span, a strong sign of growth for the market.

The downtown resurgence in both communities offers an attraction to businesses and residents alike. In Roseville, the revitalization of its century-old downtown begins with the new Vernon Street Town Square, which hosts concerts, movies, festivals, holiday events, and activities for families and children. More than 100,000 people visit the square each year.

The revitalization linchpin in Sacramento is the Golden 1 Center, a new $477 million arena that will host the NBA’s Kings, concerts and more. From the adaptive reuse of old warehouses to the R Street development and creation of high-rise apartment buildings, downtown is getting a massive makeover. Factor in the railyards urban infill and the West Sacramento housing boom, and it’s easy to see why more people are settling in California’s capital city.

While U-Haul migration trends don’t correlate directly to population or economic growth, growth cities data is a strong gauge of how well cities are attracting and keeping residents. Continue following the countdown at myuhaulstory.com and via Twitter @uhaul.

More on Roseville and Sacramento

  1. Sacramento ranked No. 10 on the U-Haul Top 10 U.S. Destination Cities of 2014, which garnered glowing comments from Mayor Kevin Johnson. Destination cities account for arrivals of one-way U-Haul truck rentals. Growth cities factor in arrivals and departures.Things to do in Sacramento
  2. Did you know Roseville was once named the skinniest city in America? Perhaps that’s due to the 72 parks and recreational facilities where its 130,000 residents stay active. There is an inter-connected bike/walking system with 34 miles of off-street trails – a complement to 4,500 acres of open space within the city.
  3. According to the Downtown Sacramento Partnership, 20Where to go in Sacramento property transactions generated almost $400 million last year in the downtown area. While the past 10 years have yielded $1 billion in central-core investments, the next 10 years are projected to yield $5 billion. Downtown is expected to see a 10-15 percent increase in its 95,000 weekday employees over the next two years.


  • “Roseville’s diverse and thriving economy has something for everyone: young people starting out and those raising families, along with empty nesters and retirees. Long known for excellent schools, parks, recreation programs, libraries, and theaters, Roseville is a welcoming community that’s also an important job center for high tech, healthcare, and finance. And we’ll soon be known for outstanding higher education opportunities. We’ve managed to keep our small-town roots while embracing the best of what a metropolitan community offers.” — Carol Garcia, Mayor of Roseville
  • “We’re still seeing a good amount of Bay Area migration come this way. It’s not as inexpensive as it used to be to live here, but it still has affordability factors and there’s good job growth.” — Michael Ault, Executive Director of the Downtown Sacramento Partnership
  • “Roseville is a fabulous community to call home. Safety, schools, parks, shopping, great weather and a vast selection of housing make Roseville ideal for anyone looking to start a family or buy a new home.” — Wendy Gerig, CEO, Roseville Chamber of Commerce
Tips for moving to Roseville or Sacramento

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