Getting “Books” Smart with U-Haul

May 13, 2015

We all know that the ubiquitous U-Haul truck has made many cameos in movies and TV shows, but did you know that U-Haul gets mentioned a lot in books as well?

A quick search in Google Books shows almost 14,000 results for “uhaul.”

While one might think that it’s fairly obvious that U-Haul will be mentioned in some business books as the company is a good example of American entrepreneurship, the first 48 search results shows that there’s an even split between fiction and non-fiction books. Based on the first 48 search results, 3 books were published in the 1990’s, 9 during the 2000’s, and 36 in the 2010’s. The breakdown for the rest of the 13,952 books mentioning U-Haul from other decades would take a bit more time.

Taking a look at the excerpts in the books, there are some that merely mention the name U-Haul, while there are some that go into certain aspects of the business.

Here are some examples:

And Five Became One

From “And Five Became One” by Tony Pay, 2014:

“Bryan has rented a big U-Haul trailer to pull behind his station wagon on the trip to Arizona. It is bigger then he had anticipated, which is good, because there are more items to bring than he expected. Bryan and the boys start to load the U-Haul.”

All in one place

Cecelia Tishy’s “All in One Piece“, 2009, even mentions Supergraphics:

“At 12:02 pm, the U-Haul with the diving dolphins pulls out. Having unloaded the cartons, Jamie will now return to Deary Street.”

My-Life-Story-You-Judge

This excerpt from Herbert Iii Lawson entitled “My Life, My Story You be the Judge: A Memoir” mentions one way rentals:

“Well, now we had to get a truck from U-Haul. We knew nothing about renting a truck or moving across the country. We didn’t know we could drop it off at the U-Haul place in Los Angeles…”

glamping with maryjane

“Glamping with Mary Jane: Glamour + Camping” goes as far as linking to the U-Haul website when she writes about towing capacity in this excerpt:

“When it comes to towing and weight, U-Haul is a one-stop shop. Those folks are hip to all things hitch-related, and they can offer important tips for successful towing. 

Run by your local U-Haul dealer to get the lowdown on your current hitch capacity, or let them equip your vehicle with the setup that’s best suited to your trailer.

You’ll also find all sorts of helpful info at uhaul.com.”

U-Haul is definitely a household name in America. A week doesn’t go by where you don’t encounter the U-Haul brand – that is if you are looking for it.  You don’t only see it on the roads but also in movies, TV shows, and even in the books that you read.

*Book cover images are sourced from amazon.com

If you’ve read about U-Haul in other books, share which ones in the comments below. 

 

 

More articles like this one…

What’s New

U-Haul Sponsors Event to Build Beds for Children in Need

U-Haul Sponsors Event to Build Beds for Children in Need

A group of U-Haul® volunteers recently spent a Saturday morning at the Sleep in Heavenly Peace workshop in Phoenix to help fulfill the nonprofit’s mission: “No kid sleeps on the floor in our town!” Sleep in Heavenly Peace (SHP) Phoenix has been serving the needs of...

Tribute Journey Afternoon Tea Honors Gold Star Families in NYC

Tribute Journey Afternoon Tea Honors Gold Star Families in NYC

U-Haul® representatives, distinguished veterans, and active-duty military members paid tribute to Gold Star Families and others who have lost loved ones in the line of service during a special Memorial Day weekend event at the New York Stock Exchange. Before U-Haul...

Reyes Rings Bell for U-Haul at the New York Stock Exchange

Reyes Rings Bell for U-Haul at the New York Stock Exchange

U-Haul Holding Co.® graciously accepted the honor of ringing in Memorial Day weekend on Friday, May 22, presiding over the New York Stock Exchange’s closing bell ceremony. Sebastien Reyes, President of A&M Associates, the advertising and marketing wing of U-Haul...

Game-Changer: U-Haul Debuts 29-Foot Truck to Make Moving Easier

Game-Changer: U-Haul Debuts 29-Foot Truck to Make Moving Easier

There is a new titan of moving trucks on the roads thanks to the latest U-Haul® vision for a vehicle that is easier to load, drive and move a lot more stuff. The U-Haul “Easy Mover” (EM) truck with a 29-foot-long cargo space arrives just in time for the busy summer...

Minnesota Wildfires: U-Haul Offers Disaster Relief at 3 Stores

Minnesota Wildfires: U-Haul Offers Disaster Relief at 3 Stores

U-Haul® is offering 30 days of free self-storage and U-Box® container use at three Company facilities in northern Minnesota and Wisconsin for residents displaced by wildfires burning in Crow Wing and Lake Counties. Two large fires have forced evacuations across...