U.S. Growth City No. 4: The Buzz over Madison Continues to Build

Feb 2, 2016

From Retirees to College Students, Wisconsin Capital Draws New Residents

Yes, it gets chilly during Wisconsin’s white winter months. But if you think a little weather is going to slow the arrival of do-it-yourself movers in Madison, think again.

Madison, home of the University of Wisconsin, secures the No. 4 ranking on the U-Haul Top 10 U.S. Growth Cities for 2015. Growth rankings are determined by the net gain of incoming one-way U-Haul truck rentals versus outgoing rentals for the past calendar year.

3 Reasons people are moving to Madison

Moving in Madison? Get winning tips from the moving experts

What is $100 worth in Madison

$100 goes further in Madison than it does for the national average. (source: taxfoundation.org)

U-Haul locations in Madison saw 52.2 percent of truck rental customers coming into the city as opposed leaving. Madison welcomed 2 percent more U-Haul arrivals year-over-year, while its departures were down fractionally over the same span.

Mayor Paul Soglin said that while the university and government remain major employers in the state capital, the tech and food industries have seen significant job growth. Soglin added that zoning code changes a few years ago led to an explosion in new housing construction, making Madison’s home-buying options more appealing to professionals, families and retirees alike.

“There was all this pent-up demand (for housing),” Soglin said. “People are finding this to be an exciting place. We were just rated one of the top 10 cities for young entrepreneurs. With the University of Wisconsin, they come here for school. And if they decide to stay … it’s the young professionals that I think are ringing up your U-Haul sales.”

The University of Wisconsin is not only a prestigious academic institution, but its athletic teams are consistently among the best in the Big Ten, giving Madison residents a reason to don red and cheer for the Badgers. Then there is famed State Street, a downtown pedestrian zone packed with shopping and eateries that is a favorite among locals and tourists.

“We’ve got enough special events year-round to exhaust anyone,” Soglin said. “We have the largest and most successful farmers’ market in the country during growing season. We have more bicycle races than you can shake a handlebar at. We have the largest fireworks show in the Midwest, and the most exciting minor-league baseball team east of the Mississippi. And we have the lakes. If you do it, we got it.”

 

While U-Haul migration trends don’t correlate directly to population or economic growth, the growth cities data is a strong gauge of how well cities are attracting and keeping residents. Continue following the U-Haul Top 10 U.S. Growth Cities countdown at myuhaulstory.com and via Twitter @uhaul.

More on Madison

  1. Livability.com ranked Madison No. 3 among its best places to live in 2016 and No. 1 in 2015 (population 20,000-350,000).Things to do in Madison
    A good healthcare setup and the perks from a great university help, but don’t forget about the active lifestyle Madison promotes with 247 parks and all the winter sports to make use of the snow.
  2. There is no shortage of events in the state capital. From the Great Taste of the Midwest beer festival featuring more than 150 craft breweries, to the annual summerWhere to go in Madison Art Fair on the Square, there is always something fun to do.
  3. U-Haul owns and operates four stores in Madison, including U-Haul Moving & Storage at Downtown Campus for “textbook” student convenience. There also are seven U-Haul neighborhood dealers with Madison addresses ready to meet the needs of our customers.

Quotable

  • “The unemployment rate for this area is very low, and housing is going up everywhere downtown. It’s a very green city; a very organized town. The university is a big thing here. All the stadiums are right downtown. One of our stores is pretty much neighbors with the Kohl Center and we help them with event parking. U-Haul traffic seems to be everywhere and the number of college moves is quite ridiculous. Every house has a U-Haul truck at it.” — Adam Sonnleitner, president of U-Haul Company of Southwestern Wisconsin and Rockford
  • “It’s no secret that Madison is a great place to live and work, and we are proud of our contribution to the dynamism of this region. For more than two decades, the University of Wisconsin–Madison has ranked in the top five annually in total research dollars among all academic institutions in the country, helping our research enterprise to drive innovation and entrepreneurship throughout the state of Wisconsin. In addition, we are among the top-ranked public institutions in terms of academics in the U.S., drawing instructors and students from around the world to Madison.” — Charles Hoslet, University of Wisconsin Interim Vice Chancellor for University Relations

Tips for moving to Madison

View the full infographic here!

Do you have any tips on moving to or living in here? Share with us in the comments below.

Photo courtesy of Joey Reuteman.

More articles like this one…

What’s New

U-Haul International Moves with U-Box Makes Moving Abroad Easy

U-Haul International Moves with U-Box Makes Moving Abroad Easy

Every new year invites new adventures. If your 2024 adventures include moving abroad, U-Haul International Moves® is equipped and licensed to support your exciting transition each step of the way. The U-Haul® brand is known globally for empowering do-it-yourself...

U-Haul Helps Kurt Warner Charity Change Lives of Arizona Family

U-Haul Helps Kurt Warner Charity Change Lives of Arizona Family

When Luz decided to apply for Habitat for Humanity of Central Arizona’s Homeownership Program, she had no idea just how much of an impact it would have on her son, Jason. The family met Habitat’s criteria and completed more than 400 hours of “sweat equity” by working...

U-Haul Recognizes Its 2023 Volunteers of the Year

U-Haul Recognizes Its 2023 Volunteers of the Year

TEMPE, Ariz. — Michelle Vukov-Mikel and Michele Ramirez have been honored as the U-Haul® Volunteers of the Year for 2023. At the end of each year, U-Haul recognizes the Team Member(s) who has volunteered the most hours, supported the greatest number of U-Haul charity...

2023 U-Haul Canadian Growth Cities: Alberta Markets Top List

2023 U-Haul Canadian Growth Cities: Alberta Markets Top List

Alberta is the leading growth province for 2023 while its largest market, Calgary, is Canada’s top growth city based on the one-way U-Haul transactions of do-it-yourself movers. The U-Haul Growth Index found that Calgary, Edmonton and Camrose were all among Canada’s...

2023 U-Haul U.S. Growth Cities: 7 of Top 25 Destinations in Florida

2023 U-Haul U.S. Growth Cities: 7 of Top 25 Destinations in Florida

Florida destinations dominated the U.S. growth cities list again in 2023, with the Palm Bay-Melbourne market netting the largest number of movers in one-way U-Haul® equipment last year. The U-Haul Growth Index found seven Florida markets among the top 25 growth cities...

2023 U-Haul Growth States: Texas and Florida Top List Again

2023 U-Haul Growth States: Texas and Florida Top List Again

Texas netted the largest number of movers in one-way U-Haul® equipment in 2023, marking the third consecutive year it has finished atop the U-Haul Growth Index. Florida ranks right behind Texas among growth states for the third year in a row, followed by North...

U-Box Load Share Wins Most Environmentally Friendly Award

U-Box Load Share Wins Most Environmentally Friendly Award

U-Box® Load Share is the Best in Biz Awards gold winner for the Most Environmentally Friendly Service of the Year. The green U-Haul® program also won two silver awards for Most Innovative Service of the Year and Consumer Service of the Year. The three designations for...

New Hampshire Floods: U-Haul Offers 30 Days of Free Self-Storage

New Hampshire Floods: U-Haul Offers 30 Days of Free Self-Storage

U-Haul® is offering 30 days of free self-storage and U-Box® container usage to New Hampshire residents across the state impacted by the ongoing flooding and winds pummeling the region. New Hampshire has been inundated with rain that has melted snow and caused major...