ROSEVILLE, Calif. — When there is a steady rise in do-it-yourself movers driving U-Haul truck rentals to a specific destination, the news is not only good for U-Haul – but for their new community.
In this case, the fellow beneficiary is Roseville.
Bestowed the No. 2 U.S. Growth City ranking for 2015 in the latest U-Haul migration trends report, Roseville’s sentiments were summed up seamlessly by Bonnie Gore as she addressed a room of U-Haul Team Members and Roseville municipal leaders on Feb. 4 during a celebratory announcement at Woodcreek Golf Club.
“Roseville really is a community where families want to come and grow, where businesses want to establish and grow and serve our communities,” said Gore, a seasoned city councilmember. “And it’s great to see a really good example of that actually happening. People are moving from other locations to come to Roseville.”
Roseville shared the No. 2 U.S. Growth City honor with Sacramento, its neighbor a few miles to the southwest, due to their proximity and similar net gain numbers. U-Haul locations in the two communities saw 51.5 percent of truck rental customers arriving as opposed leaving, and welcomed 7 percent more U-Haul arrivals year-over-year while departures were up just 3 percent over the same span, a strong sign of growth for the market.
U-Haul officially announced the honor during the Thursday morning event in Roseville, enabling city officials to put a few names to the local faces of U-Haul – and vice versa.
“We’re here to discuss the impressive growth of Roseville and Sacramento in 2015 – a trend we expect to continue in the years to come,” Aaron Anderson, U-Haul Company of East Sacramento president, said in his address to the crowd. “People have figured out that the Roseville-Sacramento area is a great place to live, work and play. The word is out. We’re not California’s best-kept secret anymore.”
U-Haul currently has one company-owned store in Roseville, which enjoys high visibility along Interstate 80, and three independent U-Haul neighborhood dealers in the city limits (and several others nearby).
Needless to say, these locations see a good deal of customer traffic. Chris Tuckett, who also was at the event, would know.
“We run one of the biggest stores in our marketing company office,” said Tuckett, general manager of U-Haul Moving & Storage of Roseville. “It’s a high U-Move – lots of one-ways, lots of rotation. We stay very busy. DCs (15-foot trucks) are one of the most popular pieces of equipment we rent, although our 26-foot trucks do just as well. I have 12 Team Members right now and I can absolutely use more. I’m working on that. It’s a busy location so you have to be on your toes.”
Tuckett added that he enjoys being part of a community with excellent shopping (the galleria is just down the street) and a well-organized layout. Those are the types of opinions that Gore and her colleagues like to hear – opinions which, along with job and housing opportunities, can drive more movers to Roseville.
“Currently, we have 130,000 residents and we’re expected to grow to 150,000 by 2030,” Gore said. “So they’ll be more growth for U-Haul as well as the rest of us. But it’s smart growth. It’s not growth for just growth’s sake. We want to make sure that we have balanced growth, that we have business and commercial, and that we have amenities for our residents. So we’ve got, right now, 72 parks in the City of Roseville as well as 4,500 acres of open space. We anticipate in this next year 1,000 building permits will be pulled, so there’s growth continuing.
“I’m really pleased to see U-Haul doing well. … We want to see more companies like U-Haul be successful because that means more and more people are having the opportunity to have that American dream.”