In one of his most reflective and comprehensive interviews of recent years, U-Haul® CEO Joe Shoen sat down with Ken Coleman for a conversation that ranged from the Company’s origin story to Shoen’s advice on listening to the customer, workplace culture, leadership principles, and problem-solving while shaping a successful business.
The Shoen interview, conducted by the Ramsey Solutions® team at the U-Haul Midtown Campus in Phoenix, Ariz., is available through the Ramsey Network’s EntreLeadership® channel on YouTube.
You can watch it here: https://youtu.be/jU8f6EjYNrE
The video is geared toward business owners who can learn from the dependability, growth and valued ideals of U-Haul. It opens with an introduction from famed financial expert Dave Ramsey: “Building a successful business is hard. Making sure it stays successful is even harder. And Joe Shoen has spent nearly 40 years learning that firsthand as the CEO of U-Haul.”
This year marks Shoen’s 40th as Chairman of U-Haul Holding Co. (formerly AMERCO), the parent company of U-Haul International. He was appointed to that role in 1986 and named the organization’s CEO in January 1987.
Today, Shoen has U-Haul positioned as the industry leader in do-it-yourself moving and self-storage with more than 24,000 rental locations across every U.S. state and Canadian province. Millions of customers rely on the essential services U-Haul provides every year, from residential mobility products and storage solutions to hitch installations and propane.
Shoen made headlines in March 2026 by offering a network-wide 1-Year Price Lock on all new self-storage rentals, catering to customer trust and shaking up an industry riddled by price gouging and bait-and-switch tactics utilized by big-name competitors.
Joe Shoen has led U-Haul for approximately half of its lifespan, with his father and founder L.S. “Sam” Shoen directing the first 41 years from the Company’s inception in 1945.
Learn more about the history of U-Haul at https://www.uhaul.com/About/History/.
