The Valley’s skyline will get a dose of orange and white color and light tonight, and every night after, as industry leader U-Haul® illuminates the signage atop its new corporate tower at 20 E. Thomas Road.
The 25-story, 397-foot U-Haul Tower, the tallest building in Midtown and third tallest in Arizona, now displays the U-Haul name atop the southeast and southwest sides of the skyscraper that will light at dusk. Signage atop the northern sides will soon be finished and glow as well.
| WHAT: | U-Haul Tower grand opening event |
| WHEN: | 5 p.m.today (media arrive by 4:45) |
| WHERE: | Shoen Center, 45 E. Roanoke Ave. |
| WHO: | CEO Joe Shoen, elected officials, civic leaders to speak |
| VISUALS: | Tower signage lights up at dusk |
The lighting is part of a grand-opening event entitled “Moving Arizona Forward,” celebrating the completion of U-Haul International’s one-block move from the two 11-story Central Towers at 2727 Central Ave.
U-Haul invested two years and millions of dollars to improve its new building while strategically relocating nearly 2,000 Team Members who support field operations for 25,000 rental locations across North America.
Headquartered in Phoenix since 1967, U-Haul acquired the 548,938-square-foot former CenturyLink® tower in December 2024 to solidify its future in State 48.
Today’s 5 p.m. event at the Shoen Family Conference and Fitness Center (45 E. Roanoke Ave.) is scheduled to include remarks from U-Haul CEO Joe Shoen, former Arizona Gov. Doug Ducey, Phoenix Councilmember Laura Pastor, and others. Many elected officials, civic leaders, and other VIPs are expected to attend. Media is cordially invited.
Shoen, who parents L.S. and Anna Mary Carty Shoen founded U-Haul in 1945, was recently honored for 50 years of U-Haul leadership and 40 years as Chairman and CEO of the family-run business.
“U-Haul has called Phoenix home since 1967, and we don’t take that responsibility lightly,” Shoen said. “People have asked me why we bought the U-Haul Tower. The simple answer is we outgrew where we were for the past 59 years. The job of the home office is to make it easier for our field personnel and the neighborhood dealer to take care of the customer. If we do that well, everything else follows.”
Since relocating to Phoenix in 1967 from the Pacific Northwest, U-Haul has employed 33,255 Team Members at its Midtown campus and 45,116 across the Valley while serving as one of the state’s largest job providers.
The economic impact U-Haul generates goes well beyond its own numbers, as it supports 23,000 independent small businesses through its neighborhood dealer program, including 472 in Arizona.
“We have been a pillar of this community, and this latest expansion of our campus to include the U-Haul Tower ensures we will be a pillar and leading employer for generations to come,” said Sebastien Reyes, President of A&M Associates, the advertising and marketing wing of U-Haul. “We are Moving Arizona Forward.”
The new headquarters arrives in a milestone year: 2026 marks 80 years of orange at U-Haul. A U-Haul trailer was painted orange for the first time in 1946, and it has been an iconic and recognizable color in moving and storage ever since.
