U-Haul partners with local Detroit business, Brophy Marketing Services

U-Haul is partnering with local Detroit business, Brophy Marketing Services and Aurasma to bring the U-Haul Moving and Self-Storage of Midtown location to life with a new technology called augmented reality (AR).  If you have never used AR, you are in for a fun surprise. In fact, my first reaction to this new technology was “What just happened?”!

AR technology, takes what’s real and what’s computer-generated to a whole new level by incorporating picture recognition with content marketing and allowing consumers to take a step inside a product versus just seeing a one dimensional image.  Local business, Brophy Marketing Services has been in Detroit since 1939, and has proven to always stay ahead of the curve when it comes to technology.

“Utilizing AR technology in this way makes perfect sense for U-Haul . It is a powerful tool that will show customers exactly how U-Haul is revitalizing this building, and it is also one hundred percent consistent with our intentions to fit in and work with all local businesses large or small,” stated Stuart Shoen, executive vice president, U-Haul International, Inc. “It is our goal to enrich every community we are a part of, and this is just one example of how.” 

Brophy  AR App
Scan to download Brophy AR App

To use this exciting new technology just takes a few simple steps which require an internet connection – Wi-Fi is recommended for app installation.

Step 1: From your iOS or Android device, download “Brophy ViewAR” from the iOS App Store or Google Play, or scan this QR code to access either.

Step 2: Go to the new U-Haul Moving and Self-Storage of Midtown location at 899 W. Baltimore.

Step 3: Launch the Brophy ViewAR app and allow it to use your location.

Step 4: Look for this sign on the entry way on Baltimore Street. Using the app, stand several feet back and point your device’s camera at the specified entryway to access special content about the U-Haul Moving and Self-Storage of Midtown.

U-Haul Midtown Detroit
Look for this sign on Baltimore Street!

We are exciting to work with long-time local business, Brophy Marketing Services,  to utilize the AR technology on our Detroit building. We chose to partner with Brophy on this project because they have remained a leader in their industry since they opened their doors at 409 East Jefferson Avenue in 1939. With values similar to those of U-Haul company, to focus on research, quality and service, how could we go wrong.

We hope you enjoy the life we have brought to Baltimore street, and we look forward to hearing your feedback!

Have you used AR Technology before? What do you think of it?  Tell us in the comments below! 


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