U-Haul® puts its 74-year commitment to honoring veterans in the spotlight on “Military Makeover with Montel” during the show’s new season on the Lifetime channel.
U-Haul, founded by a WWII Navy veteran and his wife in 1945, signed on as a Military Makeover sponsor for the Aaron Middleton family throughout a six-part mini-series that documents the transformation of their St. Petersburg home.
The emotional first episode can be streamed at militarymakeover.tv and re-airs at 7:30 a.m. ET on March 7. Emmy Award-winning talk show host Montel Williams, having served 22 years in the military between the Marines and Navy, headlines the program.
“Military Makeover with Montel” TV Schedule (all airings at 7:30 a.m. ET on Lifetime)
| Episode 1 | March 7; available now at militarymakeover.tv |
| Episode 2 | March 15 & 21 |
| Episode 3 | March 22 & 28 |
| Episode 4 | April 5 & 11 |
| Episode 5 | April 19 & 25 |
| Episode 6 | April 26 & May 2 |
A rich veteran history, coupled with an ongoing commitment to hiring and honoring vets, spurred the decision for U-Haul to sponsor a Military Makeover family.
“Veterans laid the foundation for U-Haul after WWII, serving as many of the Company’s first Team Members and initial customers after returning home from war and looking to move their families to a better life,” stated U-Haul employment manager Tony Hinojosa, a 22-year Army veteran active duty who appears on the show.
U-Box Provides On-Site Storage Solution
The Military Makeover team utilizes several popular U-Haul products and services while organizing and renovating the family’s home:
- U-Box® portable moving and storage containers, which serve as on-site driveway storage at the Middleton house and also as long-term storage in secure U-Box warehouses. U-Box containers have 257 cubic feet of space and one-ton capacity, and can be shipped almost anywhere in the world.
- Moving Help®, an online marketplace where customers shop and compare local Moving Helpers® who provide labor services such as loading and unloading, packing and unpacking, cleaning, and U-Box pick-up and delivery.
- The Ready-To-Go Box®, one of the Company’s newest ecofriendly products – a durable plastic, space-saving box rented by the week at rates comparable to buying cardboard boxes.
“The opportunity to help the Middleton family, after all they’ve been through, is truly our privilege,” Hinojosa added. “It’s great to see how our products are being used to create a more seamless, convenient home makeover process.”
Our Love for Veterans
U-Haul has been honored repeatedly as a leading veteran-friendly employer and actively recruits veterans for their skills, work ethic and results-oriented approach.
U-Haul is committed to honoring veterans through its assistance to veteran organizations and causes; participation in national Memorial Day and Veterans Day parades; dedication to preserving Pearl Harbor and paying homage to its fallen; and sponsorship of The Tribute Journey with Gold Star Mother and artist Kathryn Cross. U-Haul is the national sponsor of nonprofit Humble Design®, which assists single-parent and veteran families escaping homelessness by providing donated furnishings and decorating services to turn empty new residences into dignified homes.
