Honoring Veterans: U-Haul Sponsors 2017 Valentine’s Tribute Journey

Mar 13, 2017

Cupid wasn’t the only one working overtime this past Valentine’s Day. Gold Star mother and artist Kathryn Cross and U-Haul teamed up to fulfill a love-themed Tribute Journey that covered 2,140 miles across seven states in February.

Cross visited nine hospital facilities covering all branches of service as well as the Armed Forces Retirement Home in Washington, D.C.

Tribute Journeys are expressions of appreciation for our veterans and current military service members. This is achieved through the hand delivery of custom-made greeting cards. Illustrations and poetic verses are crafted by Cross, while the cards are printed at U-Haul headquarters in Phoenix.

Tribute Journey Impact

U-Haul sponsors Cross and, with the assistance of U-Haul Team Members along the way, more than 4,500 greeting cards and Valentine’s goodies made it to veterans and military service members. Thanks also went to hundreds of hospital staff members. Each U-Haul company joining Cross on the Tribute Journey made its own specific Valentine’s Day goody bags to hand out.

“Though the Valentine Tribute Journey was only a week long, it was incredibly successful,” Cross says. “I am so proud of all the fantastic U-Haul Team Members who joined me on this journey. Thank you for your incredible kindness and generosity. What we do seems to matter so much to everyone involved. You all made a world of difference this past week.”

Cross has been making cards for veterans since 2009, a labor of love she began in the memory of her son, OSSN Tyler J. Connely, who gave his life for his country. Cross began the Tribute Journey to communicate to service members, past and present, that we will not forget them.

“A very special thank you to our veterans and service members wherever you may be,” Cross adds. “May you always know that the service and the sacrifices you make each and every day for us is never forgotten and always appreciated.”

U-Haul has partnered with Cross since the annual Tribute Journey began, printing and delivering more than 200,000 cards every year to veterans around the world. Additionally, U-Haul Team Members volunteer with Gold Star mothers in handing out cards at hospitals across the U.S. and Canada. Cards also go to Navy ships at sea.

U-Haul Companies Pitch In

The U-Haul Companies of Tidewater, South Atlantic Coast, Richmond, Metro D.C. and Maryland teamed up with Cross to greet and thank veterans in their respective regions.

“As former military, Jackie Graham and I appreciated the opportunity to join Kathryn in extending our gratitude to our vets, their families and caregivers,” Michelle Campbell, executive assistant for UHC of Tidewater, says. “We could see the joy and happiness our visits brought to their day.”

“What an incredible experience!” exclaims Matt McCoy, UHC of South Atlantic Coast president. “It was awesome to see all the smiling faces as we thanked our servicemen, servicewomen and their families.”

U-Haul marketing company presidents Amanda Kirsch (Metro D.C.) and Allen Laine (Maryland) were equally moved.

“It is always an honor to be a part of these events,” Kirsch says. “To see the smiles on the veterans’ faces is priceless and heartwarming. Working with Kathryn is always an honor and joy.”

Laine adds: “We know how much these brave men and women have sacrificed to serve our country. It’s my team’s honor to be able to thank them personally. One of the many highlights of visiting our vets was having the opportunity to hear a few of their stories. It truly was an amazing experience for my team and me.”

Finally, thanks to the U-Haul Team Members who pitched in to make the Valentine’s-themed Tribute Journey a success.

More articles like this one…

What’s New

U-Haul Volunteers Serve Dinner at Andre House in Phoenix

U-Haul Volunteers Serve Dinner at Andre House in Phoenix

Seven U-Haul® volunteers shared a portion of their day on April 23 preparing food and then serving dinner to the at-risk and homeless community just south of downtown Phoenix at Andre House. U-Haul partners with many local nonprofits like Andre House, a highly...

Earth Day 2026: At U-Haul, Every Day Is Earth Day

Earth Day 2026: At U-Haul, Every Day Is Earth Day

The 56th annual observation of Earth Day occurs on April 22 with the theme "Our Power, Our Planet." U-Haul proudly celebrates this. But sustainability isn’t a once-a-year talking point for our teams. It’s a business model that predates the modern...

More Than a Race: The Conversations That Define Pat’s Run

More Than a Race: The Conversations That Define Pat’s Run

A firsthand account of Pat’s Run from U-Haul intern and Cronkite School student Peter Bishop. Pat’s Run honors former Army Ranger, NFL standout and Arizona State University alumnus Pat Tillman, who died in 2004, while raising money for the Pat Tillman Foundation — an...

Flood Relief: U-Haul Offers 30 Days Free Storage in NE Wisconsin

Flood Relief: U-Haul Offers 30 Days Free Storage in NE Wisconsin

OSHKOSH, Wis. (April 16, 2026) — U-Haul® is offering 30 days of free self-storage and U-Box® container use at seven Company facilities across northeast Wisconsin following widespread damage from severe flooding that impacted the region this week. Homes, businesses and...

ISS: Saving Self-Storage Integrity

ISS: Saving Self-Storage Integrity

U-Haul is solidifying customer trust in 2026 with a 1-Year Price Lock to provide tenants with cost certainty on their monthly storage rent. As the self-storage industry grapples with mounting legal challenges and growing scrutiny over its pricing practices, U-Haul CEO...